Customer / Consumer Feedback – Private and Public Sector

Focus groups are an established way of gathering feedback on new products or services from current or potential customers. Many organisations also use focus groups to ask their own clients for feedback on how they are performing and how they may improve the services they offer.

In the public sector, local authorites regularly consult with residents to gather feedback on their public services.

Some recent examples of our work

• Ibstock Brick Ltd. - The UK’s leading manufacturer of clay facing bricks. Faciltation of a series of focus groups with their customers to discuss the future of the housebuilding industry and the role of brick within this.

• Marketing Matters Ltd. Consumer focus groups to discuss the price, design and advertising as part of the launch of a new city car.

• Bournemouth Borough Council. As a result of the Childcare Act 2006, each local authority is now required to undertake a childcare sufficiency assessment. Bournemouth chose to run focus groups with local parents and carers to identify if childcare provision within the area met their needs and requirements.